There's a pattern playing out across fitness clubs in Dubai that's quietly costing operators far more than they realise. Freelancer-heavy timetables, last-minute cancellations, and review incentives might look like smart business — but the numbers tell a different story.

Freelancers have no loyalty — or so people say. In our experience, the opposite is true. The real question isn't whether freelancers are loyal. It's whether you've given them a reason to be.